SEO

SEO stands for Search Engine Optimization. The purpose of SEO is to get your web site to rank well for certain specific keywords on search engines, so that you get more traffic to the site from those search engines.

It used to be that SEO meant taking actions to the site itself to make it more likely to rank for your keywords, which is called “on-page optimization.” It still means that, but now the term has taken on the additional meaning of actions you take to build up links to your site, which is called “off-page optimization.”

Local or National? The first thing to do when considering embarking on search engine optimization is to determine whether your business is local or national in nature. Do you sell products or services to people only in one local area, or nationally or internationally?

If yours is a local company, see our page on Local Marketing.

National If you have a national business, then you need to do regular SEO. If your company is local, see our Local Marketing Programs page. National oriented SEO consists of:

Keyword Research: This means to come up with a list of possible keywords and then finding out the amount of traffic they are getting (how many people are searching for them), and the number of sites that are competing for them. It is important to find keywords that have a low number of sites competing for them, because if the number is too high, you won’t be able to compete for those keywords, at least not in the short term.

On-Page Optimization: This means to take the keywords that you select, and to put them into the various pages of your site. This includes writing titles and descriptions for each individual page of your site, then put those into the meta-tags, or invisible code of your web page. Those titles and descriptions are then what appears on Google or other search engines when your listing comes up. Keywords are also put into what are called “alt tags,” which are tags associated with pictures on your page.

Link Building: Next it is important to build up links to your web site coming from other web sites. Google has said for years that they consider the number of links to your site to be the most important criteria in determining how well it ranks for any given keyword. We have been engaged in link building in various forms for about 7 years. Here are the most effective forms of link building that we have found:

Press Releases: Write press releases about your company and then submit these to online PR sites, and post them to your blog or blogs. When you post them to a blog, include text links in the blog post that point to pages on your main site.

Blogs: Post items regularly to your blog or blogs, and include text links linking to various pages on your main web site.

Article Marketing: Write articles about your company topic and post these to article directories.

SEO people used to do what is called reciprocal linking, contacting other web site owners and offering to link to them if they’ll link to you. Google took steps to discount these types of links several year ago, so it is typically not done anymore.

SEO Programs

Real Web Marketing offers several effective SEO programs that will get your site ranking on page one of the major search engines. To find out more, call us today at (818) 364-6230 or fill out the form below.

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